First Asia Merchants Bullion Limited ("First Gold"), previously known as Well & Well Bullion, was established in Hong Kong in 1991. First Gold is a member of the Chinese Gold & Silver Exchange Society of Hong Kong; membership number is 114. It is a brokerage company that has been providing professional bullion trading services, mainly spot gold trading, to its clients in Asia Pacific region for 20 years. In addition to advanced trading platforms and analyzing tools, First Gold has gathered a group of talents in financial sector and possessed an experienced servicing team in spot gold trading. To ensure its clients receive excellent customer services, First Gold provides professional, reliable, high quality and accurate trading information in a prompt manner to assist its clients to instantly capture golden investment opportunities, hence increasing the chance of making lucrative profit.

First Gold was founded by Dr. Peter Kook, who is the chairman of The Well & Well Financial Holdings Group in Hong Kong. The Well & Well Group covers a wide range of businesses, including First Asia Merchants Banking Corporation, Well & Well Finance Ltd., Shanghai Well & Well Property Management Co. Ltd., and Excellent Development Co. Ltd. in Thailand. Dr. Kook is also the chairman and the main shareholder of Well & Well Securities Limited.

First Asia Merchants Bank Ltd. was incorporated in 1995 in Samoa. Its banking license was granted by the Minister of Finance (under the current International Banking Act 2005 of Samoa). The bank offers offshore banking services to its customers in the Asia Pacific region. The main business of the bank also includes receiving money on current, saving account, and deposit account; lending, giving credit, and negotiation of loads and advances; discounting, buying, selling and dealing in bills of exchange, promissory notes, and other financial instruments; dealing in foreign or overseas exchange; granting and issuing letters of credit and circular notes, and all kinds of agency business commonly transacted by bankers.

Well & Well Finance Ltd. was established to provide investors with rapid and flexible financial services, enabling investors to timely capture investment opportunities while satisfying financial needs. Well & Well Finance Ltd. serves a wide range of clients, including large property developments, all with rapidity and professionalism.


Shanghai Well & Well Property Management Ltd. specializes in real estate agency and management services in mainland China. Besides, it also offers various services like investment consultancy, property evaluation, application for different types of real estate licenses, authorization and ratification of property contract, and integrated property consultancy services.

Excellent Development Co. Ltd. is a real estate agency in Thailand, providing rental and agency services for local properties including a self-owned property called Payatai Plaza. This plaza, comprising a 38-storey office tower and an adjoining 25-storey luxury residential building, is conveniently located in the heart of Bangkok City.

Maxford Investment Management Ltd. was established in 2006. It is a SFC-licensed corporation with licenses to carry out regulated activities of dealing in securities (type 1), advising on securities (type 4), and asset management (type 9); to ensure investors can invest via a reliable platform with a peace of mind. With abundant knowledge and experience in financial field, Maxford provides a wide variety of asset management services to its clients.

First Asia Merchants (International) Ltd. ("First ") mainly serves as the brand and business promoter for First Gold in Asia Pacific region. The funds invested by the clients of First are under strict surveillance by First Gold to ensure capital security. First provides an advanced, secure, and efficient online trading system. First strictly follows the required code of conduct in the industry and implements a rigorous standard in handling daily trading reports of clients and disclosure of related information. First not only serves individual but also corporate and institutional clients. First also holds various kinds of investment seminars to help increase the public awareness of financial planning and management and the knowledge of risk management in Asia Pacific region. In addition to numerous business partners and agencies in Asia Pacific region, First also owns a fleet of experienced marketing teams to provide frontend support, training, and customer services to its business partners and agencies.